Scientific bidding for PPC advertising campaigns
ad_infinitum is a Data Science firm, highly specialised in the quantitative management of online advertising campaigns on platforms like Google Shopping or Amazon.
Our aim is to reduce the ‚Search‘ advertising costs of online retailers by a minimum of 20% while increasing sales and operational efficiency.
Working from a pre-defined ‚Cost of Sales‘-level ad_infinitum’s algorithms participate in advertising auctions on behalf its retailing customers.
How it works
After all the strategic and creative work is done, placing the right bid, at the right moment for the right product and the right customer is decisive for the success of online marketing campaigns.
And this is where ad_infinitum comes in. We place multiple, individual bids for every single product in a shop’s catalogue. We do that for every single hour of the day and every day of the week based on a multitude of performance signals.
By embedding the 18th-century Bayes’ Theorem in the latest Machine Learning and other Artificial Intelligence technologies we make highly sophisticated predictions of your advertising efficiency. And we optimise bids accordingly.
Who we are
We are an international team of Data Scientists and Online Marketeers
headquartered in Düsseldorf, Germany.