<p style=”font-family:raleway;”>Scientific bidding for PPC advertising campaigns.</p>

ad_infinitum is een Data Science bedrijf dat volledig gespecialiseerd is op kwantitatief management van online advertentie campagnes op platformen als Google Shopping of Amazon.

Ons doel is het reduceren van de advertentiekosten van webshops met minimaal 20% bij een hogere omzet en een betere operationele efficiëntie.

Met een voorgedefinieerd ‚Cost of Sales‘-niveau als startpunt nemen de algoritmes van ad_infinitum’s voor onze klanten deel aan de advertentie-veilingen van  Google en andere platformen.

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How it works

After all the strategic and creative work is done, placing the right bid, at the right moment for the right product and the right customer is decisive for the success of online marketing campaigns.

And this is where ad_infinitum comes in. We place multiple, individual bids for every single product in a shop’s catalogue. We do that for every single hour of the day and every day of the week based on a multitude of performance signals.

By embedding the 18th-century Bayes’ Theorem in the latest Machine Learning and other Artificial Intelligence technologies we make highly sophisticated predictions of your advertising efficiency. And we optimise bids accordingly.

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Who we are

We are an international team of Data Scientists and Online Marketeers

headquartered in Düsseldorf, Germany.

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PROBABILITY IS ORDERLY OPINION. INFERENCE FROM DATA IS NOTHING OTHER THAN THE REVISION OF SUCH OPINION IN THE LIGHT OF RELEVANT NEW INFORMATION.

– Thomas Bayes –

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