Our added value
ad_infinitum’s focus is on creating a substantial, lasting improvement of PPC advertising efficiency for online retailers.
With the right bidding strategy:
- Advertising costs go down
- Sales go up
- Operational efficiency improves
The graph below represents the performance of one of our earlier, real life customers. In ‘Month 0’ we took over the bidding for Google Shopping advertisements on behalf of the customer.
Reading example: ‘In month 3 the Sales Index was at 307, up from 100 in Month 0. This represents a sales increase of 207%. In that same month the index for Cost of Sales was at 40, representing an advertising cost decrease of 60%.
‘Sales’ is defined as the revenue (or: Conversion Value) resulting from Shopping advertisements as registered by Google.
‘Cost of Sales’ is defined as: advertising expenses divided by the corresponding ‘Sales’. E.g. if a retailer spends €20,- on advertising to generate €100,- in Sales, then the Cost of Sales is 20%.
To serve our online retailing customers we prefer to work through partners.
As quantitative scientists we exclusively focus on bidding. This a decisive, but only small part of the entire online advertising process.
The combination of ad_infinitum with a full service advertising agency gives the customer the best of both worlds: strategic insights and the creative skill of the agency, supported by the Artificial Intelligence of ad_infinitum.
Our track record
Our commercial claim is that we improve advertising performance by 20% at least (‘Cost of Sales’).
However, we are proud to say that we have been able to do much better than that for every single customer campaign we have managed to date. Not all to the extent of the example showcased above, but still.
The sales increase we have realised for our customers ranges from 30.4% to 141.9%. The reduction in advertising costs (Cost of Sales) ranges from -46.6% to -54.9% **).
The graph below highlights the average performance changes of all campaigns we have managed up until Q4 2018 . Every business is different and the quality with which the campaigns are managed before us coming onboard also varies greatly. The above figures are for informational purposes only. No rights can be derived from them.
**) As a standardised performance measurement method we compare the 3-month average before we started bidding with the 3-month average after we started bidding on the campaign.
Tailor-made solutions require tailor-made pricing. So no standard price lists with us.
However, we do believe that pricing should be fair, transparent and flexible. So we simply charge a small percentage of the AdSpend. The higher the AdSpend, the lower the percentage. Very fair and transparent. No fixed charges, no long term commitments and no surprises. For our algorithms to work as they should, we do require a minimum AdSpend of roughly €1.000/month/campaign though.
For our partners a similar model applies. The higher the total AdSpend, the more attractive our pricing conditions become.
If you like what you see, please don’t hesitate to reach out to us via the contact form.