ABOUT US

Data Scientists & Online Marketers

AI-Powered.Tailor-made.

A bit about us

As online retailers and marketeers we learned the hard way about the importance of keeping advertising costs under control without sacrificing sales.

As quantitative scientists we also learned about the power of Artificial Intelligence. Through AI, machines are capable of doing quantitative things far beyond the abilities  of human beings. Yet, human beings can do creative things far beyond what any machine is capable of doing.

So we really believe in the meaningful combination of the two.

Our background

Educated at some of the finest universities in the world, AD_INFINITUM’s founders are deeply rooted in quantitative science and business through decades of collective working experience.

Prior to the online marketing business we worked on AI algorithms in the medical (DNA Sequencing / Human Genome analysis) and financial (real time trading on global financial markets) industries in which quantitative techniques are developed and deployed that are not exploited yet in online marketing.

At AD_INFINITUM we bring the latest AI techniques to the online marketing domain.

Our values

Technology-driven

At AD_INFINITUM we do value marketing. However, when challenged to prioritise either short term marketing opportunities or long term technology goals we will always let technology prevail. We are a technology-driven company.

100% focus on bidding

Our goal is not to make the lives of online marketeers easier. Our goal is to make them more successful by bidding on their behalf. “Bidding” is our game. Nothing more, nothing less.

Globally oriented - by design

Operating out of Düsseldorf / Germany and The Netherlands our company was ‘born global’. From day 1 we have worked with international clients.

Our vision

‘Search’ advertising is the form of online advertising that has the most direct impact on shopper’s behaviour. Whether on search engines like Google or Bing, on product comparison sites like Google Shopping or on marketplaces like Amazon or eBay. We foresee a strong increase in the importance of Search advertising, in relative and absolute terms.

Advertising spots are auctioned through highly sophisticated algorithms and the efficiency of the bidding proces in these auctions is decisive for business success. We are convinced that expert support in this highly specialised discipline is indispensable for any serious online retailer.

AD_INFINITUM increases advertising efficiency and streamlines operations by having its algorithms participate in advertising auctions on behalf of retailers.

Our team

JAN PHILIPP HARRIES

Data Scientist & Co-Founder

Building algorithms for numeric applications is Jan’s expertise and passion. With a vast trading-desk experience in the financial industry Jan has built several successful real-time trading algorithms for the financial markets. At AD_INFINITUM he is leading the bidding team.

Jan holds a degree in Finance & Banking and in addition to his work for AD_INFINITUM he is currently a PhD Candidate at the University of Wuppertal / Department of Finance & Corporate Governance.

MARC JANSSEN

Business Developer & Co-Founder

With 15+ years of Senior Management/Director experience with global IT companies, building and managing global partner networks is Marc’s core competence. As an entrepreneur he has built and invested in several (online retailing) companies. At AD_INFINITUM he is leading the business development activities.

Marc holds a Bachelor’s degree in Mechanical Engineering, a Master’s degree in Business Science, a Certificat d’Études Politiques  from l’Institut d’Études Politiques de Strasbourg (Sciences Po) and an MBA in Finance & Strategy from the University of Oxford.

Our advisors

PROF. DR.  SILVIA ZAHARIA

Chairwoman of the Advisory Board

Prof. Dr. Silvia Zaharia has been researching online consumer behaviour for over 15 years. She is a Professor of Marketing & E-Commerce at the Niederrhein University of Applied Sciences where she is also Managing Director of the eWeb Research Centre. At AD_INFINITUM she advises us on the development of the algorithms and on our marketing strategy.

After her online retailing career Prof. Dr. Zaharia received her PhD (Summa Cum Laude) from the University of Duisburg-Essen.

In God we trust, everybody else bring data !

– W. Edwards Deming –

Ready to talk?

Contact